The author first sets out the geographical and sociopolitical context, examining how the constraints of a small and isolated country interact with widespread social values such as egalitarianism. This book takes an innovative view of language and politics, charting the terrain of political identities and discourses in New Zealand through detailed linguistic analysis of interactions with its voters. Woodhams’ approach through critical realism is a refreshing counterpoint to the hyper-constructivism of some contemporary discourse analysis." - Allan Bell, Professor of Language and Communication, Auckland University of Technology, New Zealand
At once fluid and stable, these voices nuance the meanings of political tenets such as egalitarianism and its converse, the ‘tall poppy’. "Giving voters their voice, Woodhams’ interview-based study offers a richly inflected portrayal of political identity in New Zealand.
Ashley penc full#
The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.įeaturing chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. I conclude by considering decolonial strategies to build inclusive global communities of scholars and to transform our epistemic foundations of research.
The goal of this article is to provide analyses and insights that contribute to more globally inclusive intellectual environments, to a more diverse range of epistemologies, and to more effective studies of power and privilege. My analysis illustrates that even when research practices have purportedly progressive aims, they can reproduce hegemonic relations of power through the ordinary constraints of epistemic foundations. I then demonstrate how the power of coloniality extends through the hegemonic practices that define social science scholarship to (re)produce systematic erasures that continue to normalize particular forms of belonging and exclusion. How are today’s standards for scholarship compromised by methodologies and methods that are entwined with colonial productions of difference? My analysis begins with a brief consideration of colonialism’s social and intellectual projects, most particularly, I attend to some of their systematic productions of belonging and erasure. Colonialism’s incitement to difference threads through the historical and intellectual formation of academic institutions.
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